Cinema: The Danish

Nordiskfilm.
The company's eye-opening economic results lead to the development of a number of rival firms. It was one of these firms, the small company Fotorama, based in Aarhus, the country's second largest city, that in 1910 released the melodrama The White Slave Trade (Den Hvide Slavehandel), a remarkable film; it was three reels long (around forty minutes) at a time when a maximum of one reel was the norm. Nordisk Film immediately went about plagiarizing the film, releasing their version four months later. It was at this point that Nordisk Film, as the first company in the world, gambled on lengthier films. It marked the beginning of the short golden age for Danish film, which in the following years stood out in the international market.